Glossary Posts

The Importance of Earnest Money

Buyer Help

What is Earnest Money anyway?  And what’s the purpose of it?  And how much is necessary?  I get these questions quite often.  The first two questions are pretty easy to answer.  The third however is not so easy and depends a lot on the individual situation. First of all, what is earnest money?  Earnest moeny is [...]

1 August 2007 Read the full article →

Open Houses: are they worth it?

Glossary Posts

Most of our sellers have very strong opinions about open houses, ranging from “We’d like you to hold an open house every weekend to ensure maximum exposure.” all the way to “Don’t even think about holding an open house and letting strangers in.”, and everything in between. Who’s right? It depends. Last year I sold [...]

20 July 2007 Read the full article →

The Butterworth Group raises the bar on Marketing

Glossary Posts

Awhile back I wrote about 6 Steps to a Successful Listing, and the number one step I highlighted was Top Quality Marketing. There’s a lot of competition for buyers’ eyeballs, so your marketing needs to be better than your competitors’, both in terms of quality and quantity. First we need to grab a potential buyer’s [...]

13 July 2007 Read the full article →

6 Steps to a Successful Listing

Glossary Posts

We all know the Phoenix-area real estate market is a little slow right now, which means it can be a real challenge to sell your home. Each seller is actually competing, either knowingly or unknowingly, with all the other sellers of similar homes within the same area. So what can a seller do to be [...]

3 May 2007 Read the full article →

FSBO vs FSBUS

Glossary Posts

Just when you think you know the lingo, they decide to change it! However, in this case, I think it’s a good thing. Most people recognize the acronym FSBO as being short for “For Sale By Owner.” In the real estate industry, this phrase has been used for a very long time to differentiate between [...]

12 March 2007 Read the full article →

Market Analysis Methodology

Glossary Posts

Since I refer to “my analysis” or “what I’m seeing in the MLS data” from time to time, I thought I’d take a minute to explain what data I’m collecting and what I’m doing with it. How is it possible to keep track of everything that’s happening in our local real estate market when there [...]

11 December 2006 Read the full article →

Days Inventory

Buyer Help

Days Inventory. Nothing is more important in my analysis of a neighborhood, and nothing tells me more about the direction of current trending, than days inventory. I look at days inventory when preparing for a listing appointment, when doing research for buyers, when comparing one neighborhood to another (or one floorplan to another), and when [...]

1 December 2006 Read the full article →

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