It’s not hard to figure out why real estate agents have a bad reputation as a whole.
I saw this ad on FaceBook a couple days ago: (note – the ad is directed towards Realtors, not consumers.)
Wait.. What?! You advertise one thing but do something completely different?? I don’t get it.
First of all, you’re basing your entire business plan on deceiving the consumers? Good luck with that.
Secondly, I can’t imagine the home owner / seller / lead is going to be very excited to get a cold call from a Realtor, when what they really wanted to do was to sell their home to you.
Thirdly, how many Realtors are going to cold call this homeowner?
Yuck.
Clicking through brought me to this site: (I made the picture link to the website for transparency, not because I endorse them.)
Nothing like preying on the weak (er, I mean “helping the motivated”) as a long-term model to build your business. Anyone who does this deserves the reputation they get.
Yuck again. I won’t be signing up anytime soon.
I feel like I need to take a shower.
Your shaking his head, again, Realtor,
Chris Butterworth
Chris Butterworth is: Realtor. Analyst. Husband. Father. Writer. Amateur Photographer. Triathlete. Soccer Dad. Big fan of technology, efficiency, and the Arizona Wildcats.
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Years ago, I knew of some agents who signed up for a similar service, though not as bad, called House Values. Basically someone who goes online to find out what their house was worth got a cold call from an agent who had purchased leads in that town. I overheard a few calls and many of the people were surprised to get a cold call from an agent when all they wanted was an idea of what their house was worth.